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The cold four-bet is a powerful bluffing move that can win you pots, regardless of what your cards are.

In this intermediate poker strategy video we break down exactly how to cold four-bet bluff, and we do it in less than three minutes. At its most basic a cold four-bet refers to putting in a re-re-raise before the flop as your first action in a hand. So for example, if one player raises, another player three-bets and you come in with another raise, that’s a cold four-bet.

Cold four-betting as a bluff isn’t a beginner move and there are a few things you need to look out for to make sure you’re not spewing money. First, look for players who are open-raising a lot because chances are, they don’t have a premium hand every time. It’s more dangerous to cold four-bet bluff against a tight player because they’re more likely to have a monster hand that they won’t fold.

Second, make sure the other players at the table respect your raises. If you’ve been bluffing a lot, or just picking up a ton of big hands and doing a lot of raising, your opponents will be more suspicious of your four-bet and therefore more likely to call. It’s also better to four-bet bluff when you have position on your opponents because they’ll be less inclined to call and have to play the rest of the hand out of position.

Watch the fourth episode of Poker Power Moves to learn an effective new bluffing technique you can add to your poker game today.

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